What
You See Is What You Get!
Allen Creative has quickly become known as an innovative
design studio. Allen
provides a complete range of design services. Our
team creates a clean, sharp and contemporary
design with an emphasis on its visual appeal.
We work with a diverse client base from both the
public and private sector.
Logo,
Identity and Branding Strategy
A conversation about identity and branding
often starts with the logo. But, a brand is more
than just a logo.
It touches all aspects of a business, from visual
Identity, to market positioning, to uses of technology.
Strong brands command premium prices. They create
customer loyalty. And they are easily distinguished
from bland, unfocused competitors.
“I put a spell on
you.”
To the uninitiated, indentity
may seem like marketplace mysticism. But, it's really
just the study of how people make buying decisions.
What's interesting is that the stated reasons are
often not the REAL reasons. Buying isn't rational.
Branding
theory and practice get past the obvious factors,
into the realm of color, emotional message, and
memory.
The central tenet of branding
strategy could be: "purchasing decisions
don't happen in the marketplace. They happen in
the mind." So, branding is a way of gaining
"mindshare," which leads to marketshare.
